One Year of NIL

Today marks the one year anniversary of the implementation of NIL. 60% of D1 athletes do not get scholarships for playing sports. Even the ones that get scholarships cannot often pay for things normal college students can pay for like going out with friends. Allowing college athletes to prosper off of their name, image and likeness has been a great thing. Colleges and universities have been making billions of dollars off of their student athletes since the beginning of time. It’s about time college athletes benefit from the buckets of money they are generating for their schools. Sure there needs to be more regulation around “pay for play” which flies in the face of the spirit of NIL, but overall, NIL has been a great thing for college athletes.

When NIL was implemented, many thought that only the top male athletes in college football and college basketball would prosper. That concern has not materialized. It’s great to see a female gymnast from LSU, twin female basketball players from Fresno State and a female college volleyball player from the University of Sioux Falls make very good money off of their name, image and likeness.

To our clients... thanks for entrusting us with the opportunity to shephard your personal brands and try to broker brand partnerships for you that fit with your respective brands you are trying to build. We take this responsibility very seriously and we love what we do. Here’s to a great year 2!