Ky'Wuan Dukes's NIL Deal Is Part of an HBCU Renaissance

History is being made at HBCUs, and this generation of Black athletes won't let you (or the NCAA) miss it.

On July 22, 2021, Ky’Wuan Dukes received a curious message on Instagram. The redshirt-freshman wide receiver, who attends the historically Black college/university (HBCU) Johnson C. Smith University (JCSU) in Charlotte, North Carolina, was asked if he would be interested in discussing a potential endorsement deal. Dukes wasn’t buying it. “I thought it was a fake account at first,” the six-foot, 185-pound football standout says with a laugh. “I really thought, ‘Nah, this can’t be real.’” Little did Dukes know, not only was it real, but it was also the start of a new reality for him and other HBCU athletes. Read more HERE.